Boost healthcare promotional ROI by 8–16%

with PromoPlanner4’s Sales Force & Omnichannel Optimization

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Work smarter, not harder —
our automated system
saves you money.

With over 25 years of experience across 1,000+ projects in 92 countries, PromoPlanner4 helps you to


  • Optimize Sales Force Sizing
  • Allocate Field Force Resources better
  • Improve Call Plans
  • Build a Data-Driven Omnichannel Strategy


PromoPlanner4 is a full-service, AI-driven solution for fast, cost-effective implementation.

Built for Healthcare Leaders

Sales Force Effectiveness

Commercial Excellence

Business Insights

Finance

Country Management

Regional Management

Global HQ

Your Data, Supercharged by AI


Your inputs go in—AI does the rest. PromoPlanner combines two key strengths to make your data complete and actionable.


1. Structuring Your Data

  • Organizes your data into a clear, unified system
  • Eliminates duplicates and ensures complete, accurate records ("The Numbers Add Up")
  • Provides full traceability for data verification and confident decision-making


2. Filling Missing Pieces with AI

  • Predicts future carryover and sales response to bridge missing data
  • Seamlessly integrates AI-driven insights with your existing data
  • No external data purchase required—AI does the heavy lifting!

Neuer Text

Get It Fast, Get It Righ.


 Strategic Answers

  • Optimal FTE Allocation by Brand?
  • Sales Force Size?
  • Promotional ROI?
  • Sales Response?
  • Carryover?


Operational Answers

  • Full Customer/Brand/Team/Marketing Plan?
  • Money Value of each Customer?
  • Product Bag by Team/Customer?
  • Segmentation?
  • Optimal Reach & Frequency Call Plan by Customer/Team?
  • Multi-Channel Marketing Plan?
  • Before/After Simulation? 

The Proof is in the Numbers

25

Years

92

Countries

1,000+

Projects

›$30B

Promotional Investment Optimized 

Your Expert in Pharma Commercial Optimization


With a career spanning nearly three decades in the pharmaceutical industry, Wolfgang Wagner is a pioneer in healthcare modeling and sales force optimization.


His expertise took shape early, contributing to the launch of Lipitor (Parke-Davis) and completing a groundbreaking master’s thesis in Boston on “Computer-Supported Optimization of Pharmaceutical Sales Force Allocation and Sizing.”  Trained by top MIT experts, he developed a data-driven approach that continues to shape the industry today.


As the lead developer of PromoPlanner, Wolfgang has optimized sales force strategies for 16 major pharmaceutical companies. His deep hands-on experience makes him one of the most sought-after experts in the field.


One of his career-defining achievements was leading the integration of Pfizer and Wyeth’s sales forces across 45 countries, where he designed optimal field force structures for the newly merged organization.


Today, Wolfgang continues to transform healthcare commercial strategies, ensuring maximum ROI for companies worldwide. Are you ready to take your sales force effectiveness to the next level? Let’s talk.

Let's Talk

Healthcare Leaders Choose PromoPlanner™

Join a Global Success Story.


Algeria, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Belarus, Belgium, Bosnia Herzegovina, Botswana, Brazil, Bulgaria, Cameroon, Canada, Caribbean Islands, Central America, Chile, China, Colombia, Costa Rica, Croatia, Czechia, Denmark, Ecuador, Egypt, Estonia, Finland, France, Georgia, Germany, Ghana, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Kyrgyzstan, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Malaysia, Malta, Mexico, Montenegro, Morocco, Myanmar, Netherlands, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Sweden, Switzerland, Syria, Taiwan, Thailand, Tunesia, Turkey, UK, Ukraine, United Arab Emirates, USA, Uzbekistan, Venezuela, Vietnam.


From repeated success across the globe, we’ve built a strong track record in these countries. Have we reached your market? Our experience is your key to success.

Live & Transparent

The PromoPlanner4 calculations instantly, with proven stability and real, unmanipulated data.

Ask any Question

How Healthcare Companies Achieve a Consistent Approach Across Their Portfolio


By implementing a swift, efficient, and repeatable process, healthcare companies can ensure robust prioritization across their portfolios.


With the PromoPlanner4™ optimization tool at its core, we provide comprehensive support, including data collection templates, step-by-step guides, interactive workshops, and a proven methodology for global, regional, and local initiatives.


Our experienced team collaborates with you to define key business questions, craft tailored solutions, and establish clear deliverables. From data collection and validation to advanced analyses and optimization, we handle every step. Finally, we prepare compelling summary slide decks and presentations to help you share insights and drive actionable decisions.



Typical Project Timeline


Projects are completed in 1 to 6 weeks, depending on client-side data collection speed and priority.

  1. Kickoff Meeting: Define goals, data needs, and deliverables.
  2. Data Collection (2–4 weeks): Use our streamlined template and guides, with support from our team.
  3. Data Validation (Few days): Ensure data consistency with expert checks.
  4. Analysis & Optimization (2–10 days): Turn data into insights and solutions, with optional live collaboration.
  5. Summary and Presentation: Share clear results and actionable recommendations.
  6. Custom Reporting: Refine reports based on your feedback.

PromoPlanner™ integrates response modeling, analog search, and industry benchmarks to deliver precise and reliable insights for the healthcare industry. Leveraging causal connection modeling, it eliminates inconsistencies, ensuring outstanding reliability and accuracy. Designed for efficiency, PromoPlanner minimizes input requirements while delivering rapid results without sacrificing quality. Its dynamic recalibration process fine-tunes model parameters in real time, ensuring every outcome is coherent and actionable.


Four Reasons to Love PromoPlanner™

01

Healthcare Industry Validated PromoPlanner Model

Pfizer, Bayer, Allergan, and other companies have conducted extensive studies to validate the quality of results obtained by the model.

02

Client-Confirmed Accuracy

Clients have confirmed that the PromoPlanner™ model produces outputs that closely resemble factual results when historical input data is used. This level of confidence is also achieved for projections of future years.

03

Consistent Quality

Consistency in quality is maintained across all markets, products, and years necessary for calculating future promotional response.

04

Results in Real-Time

The PromoPlanner™ engine operates in real-time, ensuring that any last-minute changes made to input data are instantly and consistently reflected in all outputs.

Make Every Dollar Count.

Call today—our model is ready to roll up its sleeves and get to work!
+49 170 4163098 (GER)
+44 1323 749440 (UK)

info@mdecs.com

Kontaktieren Sie uns

+49 170 4163098
77955 Ettenheim
info@mdecs.com

MDECS

Löwenstr. 3a, 77955 Ettenheim, Germany
©MDECS / PromoPlanner